321 Build – graphics


Recently, I helped a local business refresh their old logo and corporate identity.

This project shows the graphic design process, from initial concepts, through to design development and a final logo design selected by the client.

The existing logo was a simple overlay of rectangles (or building blocks), using colors black, grey and light blue.  This became the foundation for the design development and ultimately led to the final ‘pentagon’ design; which is actually a 3-dimensional cube or building block, when you focus your eyes on the shape.